Breaking Down Klaviyo Pricing: What You Need to Know

If you are running an e-commerce , you are likely already familiar with . Klaviyo is a popular platform that is specifically designed for e-commerce businesses. Its powerful features and user-friendly interface make it a popular choice for businesses looking to boost their email strategy. However, one aspect of Klaviyo that often confuses users is its structure. In this article, we will break down and explain what you need to know before signing up.

Klaviyo offers a tiered pricing structure based on the number of contacts you have in your account. The cost of your subscription will increase as your contact list grows. Here is a breakdown of Klaviyo's pricing tiers:

1. Free Plan: Klaviyo offers a free plan for businesses with up to 250 contacts. This plan includes core email marketing features and basic segmentation tools. While this plan is a great way to get started with Klaviyo, it does come with limitations, such as the inability to send SMS messages or access certain advanced features.

2. Paid Plans: Klaviyo's paid plans start at $20 per month for up to 500 contacts and go up from there. The cost of your subscription will increase as your contact list grows, with additional fees for each extra thousand contacts you add. Paid plans include more advanced features, such as A/B testing, behavioral tracking, and advanced segmentation tools.

3. Custom Plans: For businesses with larger contact lists, Klaviyo offers custom pricing plans. These plans are tailored to the specific needs of your business and can include additional features and support options. Custom plans are a good option for businesses with complex e-commerce setups or specific requirements.

It's important to note that Klaviyo charges based on the number of contacts in your account, not the number of emails you send. This means that if you have duplicate contacts or inactive subscribers in your list, you will still be charged for them. It's a good idea to regularly clean up your contact list to ensure you are not paying for contacts that are not engaging with your emails.

In addition to the cost of your subscription, there may also be additional fees for certain features, such as SMS messaging or advanced automation workflows. It's important to review Klaviyo's pricing page carefully and understand what is included in each plan before making a decision.

Overall, Klaviyo pricing can be a bit complex, but with a clear understanding of the different tiers and features available, you can choose a plan that fits your business needs and budget. Whether you are just starting out with email marketing or looking to upgrade to a more advanced platform, Klaviyo offers a range of options to help you grow your e-commerce business.

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