Comparing Klaviyo Pricing to Competitors: How Does it Stack Up?

is a popular automation platform that helps businesses create targeted for their customers. With its sleek design and user-friendly interface, Klaviyo has become a favorite among e-commerce brands looking to increase their conversion rates and drive sales.

But with so many marketing automation platforms on the market, how does Klaviyo's up against its ? In this article, we'll take a closer look at Klaviyo's pricing structure and compare it to some of its main competitors.


Klaviyo offers a tiered pricing structure based on the number of contacts in a user's database. The platform starts at $20 per month for up to 500 contacts and goes up to $1,700 per month for 150,000 contacts. These prices may change depending on the features you need, such as SMS messaging or custom reporting.

Unlike many other marketing automation platforms, Klaviyo does not charge extra for sending emails, meaning users can send an unlimited number of emails each month without incurring additional costs.

Competitor Comparison

One of Klaviyo's main competitors is Mailchimp, which also offers a tiered pricing structure based on the number of contacts. Mailchimp starts at $9.99 per month for up to 500 contacts and goes up to $299 per month for 50,000 contacts. However, Mailchimp charges users based on the number of emails sent, so costs can quickly add up for businesses that send multiple emails per month.

Another competitor is HubSpot, which offers a free version of its platform for up to 2,000 emails sent per month. Paid plans start at $45 per month for up to 1,000 contacts and go up to $3,200 per month for 10,000 contacts. HubSpot is known for its powerful CRM capabilities, but its pricing can be prohibitive for small to medium-sized businesses.

Overall, Klaviyo's pricing is competitive when compared to its main competitors. The platform offers a lower starting price than Mailchimp and HubSpot, while also providing unlimited email sending capabilities at no extra cost. This makes Klaviyo an attractive option for businesses looking to scale their marketing efforts without breaking the bank.

In conclusion, when it comes to pricing, Klaviyo holds its own against some of the biggest names in the marketing automation industry. With its affordable rates and unlimited email sending capabilities, Klaviyo is a solid choice for businesses looking to streamline their marketing efforts and drive sales.

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