From free trial to paid subscription: A guide to understanding Klaviyo pricing

is a popular email marketing platform that offers a range of features to help businesses create and send targeted email . While the platform offers a free option for new users to test out its capabilities, the structure for a subscription can be a bit confusing for some.

In this , we will break down the different pricing tiers and features offered by Klaviyo to help you make an informed decision about which plan is right for your .

1. Free Trial: Klaviyo offers a free trial option for new users, allowing you to test out the platform's features for 14 days without having to commit to a paid subscription. During this trial period, you can access all of the basic features of Klaviyo, such as email campaigns, segmentation, and reporting.

2. Pricing Tiers: Klaviyo offers three different pricing tiers based on the size of your email list. The pricing tiers are as follows:

– Up to 250 contacts: This tier is ideal for smaller businesses or those just getting started with email marketing. The cost for this tier starts at $20 per month.

– 251 to 500 contacts: This tier is suitable for businesses with a slightly larger email list. The cost for this tier starts at $30 per month.

– 501 to 1,000 contacts: This tier is designed for businesses with a growing email list. The cost for this tier starts at $45 per month.

3. Additional Features: In addition to the basic features included in each pricing tier, Klaviyo also offers a range of advanced features that can help you improve your email marketing campaigns. Some of these features include:

– A/B testing: This feature allows you to test different variations of your email campaigns to see which one performs the best.
– Automation: Klaviyo offers a range of automation tools that can help you streamline your email marketing efforts and your at the right time.
– Custom reporting: With custom reporting features, you can track the performance of your email campaigns and make data-driven decisions to improve your results.

4. Custom Pricing: If you have a larger email list or require additional features, Klaviyo also offers custom pricing options. By contacting the Klaviyo sales team, you can discuss your specific needs and receive a customized pricing plan tailored to your business.

Overall, Klaviyo offers a range of pricing options to accommodate businesses of all sizes and budgets. By understanding the different pricing tiers and features offered by Klaviyo, you can choose the plan that best fits your needs and helps you achieve your email marketing goals.

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