Klaviyo pricing decoded: Everything you need to know to make an informed decision

is a popular platform that helps businesses create and send personalized to their customers. With its powerful automation features and integrations with popular e-commerce platforms like Shopify and Magento, Klaviyo has become a go-to tool for many online retailers looking to boost their sales and customer engagement.

One of the key factors to consider when choosing an email marketing platform is . Klaviyo offers a tiered pricing structure based on the number of contacts in your email list. This can be a bit confusing for new users, so here is everything you need to know to make an about .

Klaviyo's pricing is based on the number of contacts in your email list, not on the number of emails you send. This means that if you have the same contact on multiple lists, they will only count as one contact towards your total.

Klaviyo offers a free plan for up to 250 contacts, which is a great option for small businesses or those just starting out with email marketing. The free plan includes many of Klaviyo's features, including email campaigns, automated flows, and analytics. However, the free plan does not include some advanced features like A/B testing and smart sending.

For businesses with larger email lists, Klaviyo's pricing starts at $20 per month for up to 500 contacts. The price increases as your list grows, with plans available for up to 150,000 contacts. Klaviyo also offers custom pricing for businesses with more than 150,000 contacts.

In addition to the monthly subscription fee, Klaviyo also charges based on the number of emails you send. The first 500 emails per month are included in the base price, with additional emails costing $0.03 each. This can add up quickly for businesses that send a high volume of emails, so it's important to factor in this cost when considering Klaviyo's pricing.

Overall, Klaviyo's pricing is competitive with other email marketing platforms, especially considering the advanced features and integrations it offers. To determine if Klaviyo is the right choice for your , consider your list size, email volume, and budget. Klaviyo's free plan is a great way to try out the platform and see if it meets your needs before committing to a paid subscription.

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