Navigating Klaviyo Pricing: What You Need to Know

When it comes to email for your , is a popular and powerful tool that many businesses use to their customers. However, understanding Klaviyo's can be a bit tricky, especially for new users. In this article, we will break down Klaviyo's pricing structure and what you need to know to navigate it effectively.

Klaviyo offers a tiered pricing structure based on the number of contacts in your email list. The pricing starts at $20 per month for up to 250 contacts, and increases as your contact list grows. For example, the pricing for 2,500 contacts is $75 per month, 5,000 contacts is $150 per month, and so on. The pricing also varies depending on whether you pay monthly or annually, with a discount offered for annual payments.

In addition to the contact-based pricing, Klaviyo also charges based on the number of email sends you make per month. The pricing starts at $0 for up to 500 email sends per month, and increases based on the number of email sends you make. For example, the pricing for 5,000 email sends is $100 per month, 10,000 email sends is $150 per month, and so on.

It's important to note that Klaviyo's pricing can add up quickly as your contact list and email sends increase. However, Klaviyo does offer a free plan for businesses with under 250 contacts, allowing you to get started with the platform and start building your email list without any cost.

When considering Klaviyo's pricing, it's important to take into account your business's specific needs and budget. If you have a small email list and don't send a high volume of emails, you may be able to use Klaviyo's free plan or start with one of their lower-priced tiers. However, if you have a large email list and send a high volume of emails, you may need to budget accordingly for Klaviyo's higher-priced tiers.

In addition to the pricing, it's important to consider the features and capabilities that Klaviyo offers. Klaviyo is known for its advanced segmentation, personalization, and automation features, which can help you create highly targeted and . These features can help you increase your email marketing and drive more sales for your business.

Overall, Klaviyo's pricing can be a bit confusing at first, but with a clear understanding of your business's needs and budget, you can choose the right plan that fits your requirements. Whether you're just starting out with email marketing or looking to upgrade your current platform, Klaviyo offers a powerful solution that can help you reach your customers and drive results.

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