Savings Tips and Tricks: How to Make the Most of Klaviyo’s Pricing Options

Klaviyo is a powerful automation platform that can help businesses of all sizes drive growth and increase revenue. However, the platform's structure can sometimes be a barrier for smaller businesses or those on a tight budget. To help you make the most of Klaviyo's pricing and maximize your , we've compiled some and to help you get the most bang for your buck.

1. Take advantage of Klaviyo's free plan: Klaviyo offers a free plan that allows you to send up to 500 emails per month to a list of up to 250 subscribers. This is a great option for small businesses or those just starting out who want to dip their toes into without committing to a paid plan right away. Take advantage of this free plan to test out Klaviyo's features and see if it's the right fit for your .

2. Use Klaviyo's tiered pricing structure to your advantage: Klaviyo's pricing is based on the number of contacts in your list, so it's important to continuously clean and segment your list to ensure you're not paying for contacts that aren't engaging with your emails. By regularly cleaning your list and removing inactive subscribers, you can lower your overall costs and maximize your savings.

3. Explore Klaviyo's annual billing option: Klaviyo offers a discount for customers who choose to pay annually instead of monthly. By opting for annual billing, you can save up to 15% on your subscription costs. While this may require a larger upfront payment, the long-term savings can be significant.

4. Take advantage of Klaviyo's referral program: Klaviyo offers a referral program that allows you to earn credits towards your subscription for every new customer you refer. By referring friends or colleagues to Klaviyo, you can earn credits to offset your own subscription costs or even earn a free month of service. This can be a great way to save money on your subscription while also spreading the word about Klaviyo to others.

5. Keep an eye out for promotions and discounts: Klaviyo occasionally offers promotions or discounts on their subscription plans, especially around holidays or during special events. Be sure to keep an eye out for these promotions and take advantage of any discounts that may be available to help lower your overall costs.

By implementing these savings tips and tricks, you can make the most of Klaviyo's pricing options and maximize your budget while still taking advantage of all the powerful features the platform has to offer. Whether you're a small business just starting out or an established brand looking to save on email marketing costs, these tips can help you get the most bang for your buck with Klaviyo.

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