The Ultimate Guide to Klaviyo Pricing and Features

If you're a owner looking to take your to the next level, Klaviyo is the perfect tool for you. With its robust features and powerful automation capabilities, Klaviyo can help you streamline your email efforts and drive better results for your business. But with so many options and features available, it can be overwhelming to figure out which plan is right for you. That's why we've put together the to and features to help you make an informed decision.


Klaviyo offers four pricing tiers to cater to businesses of all sizes. The pricing is based on the number of contacts in your database, so you can choose the plan that best suits your needs. Here are the four pricing tiers offered by Klaviyo:

1. Free Plan: Klaviyo offers a free plan for businesses with up to 250 contacts. With this plan, you can send up to 500 emails per month and have access to basic features like drag-and-drop email editor, template library, and customer segmentation.

2. Growth Plan: The Growth plan is ideal for businesses with up to 500 contacts. This plan starts at $20 per month and includes all the features of the free plan, plus additional features like advanced segmentation, A/B testing, and email automation.

3. Pro Plan: The Pro plan is designed for businesses with up to 1,000 contacts. This plan starts at $45 per month and includes all the features of the Growth plan, along with features like , custom audiences, and advanced reporting.

4. Enterprise Plan: The Enterprise plan is for businesses with over 1,000 contacts. This plan is customizable based on your specific needs and includes features like dedicated account management, custom reporting, and priority support.


Klaviyo offers a wide range of features to help you create targeted and personalized email that drive results. Here are some key features offered by Klaviyo:

1. Drag-and-drop email editor: Klaviyo's drag-and-drop editor makes it easy to create beautiful and engaging emails without any coding skills.

2. Advanced segmentation: With Klaviyo, you can segment your email list based on a variety of criteria, such as purchase history, browsing behavior, and demographics, to send relevant and targeted emails.

3. Email automation: Klaviyo's automation capabilities allow you to set up automated email sequences, such as welcome emails, abandoned cart emails, and post-purchase emails, to nurture leads and drive sales.

4. A/B testing: With Klaviyo, you can test different email variations to see which one performs better and optimize your email marketing strategy for better results.

5. Integration with e-commerce platforms: Klaviyo integrates seamlessly with popular e-commerce platforms like Shopify, Magento, and WooCommerce, making it easy to sync customer data and track revenue generated from email campaigns.

Overall, Klaviyo is an excellent choice for businesses looking to take their email marketing to the next level. With its affordable pricing plans and powerful features, Klaviyo can help you drive better results and grow your business.

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