Understanding Klaviyo Pricing: A Comprehensive Guide for E-commerce Businesses

Klaviyo is a popular platform that is designed specifically for e-commerce . With its powerful set of features, Klaviyo helps e-commerce businesses to create highly personalized email marketing campaigns that drive sales and increase customer engagement.

One of the most important aspects of using Klaviyo is its structure. In this , we will break down Klaviyo's pricing and help you decide which plan is best for your e-commerce .


Klaviyo offers three pricing plans, each suitable for businesses of different sizes and needs. Here's a breakdown of the plans:

1. Free Plan: Klaviyo offers a free plan for businesses with up to 250 contacts. This plan includes basic email marketing features such as email campaigns and automation, as well as some advanced features like segmentation and reporting.

2. Growth Plan: The Growth plan is designed for businesses that have between 251-500 contacts. This plan includes all the features of the Free plan, as well as advanced features like A/B testing, predictive analytics, and . The Growth plan starts at $20/month.

3. Pro Plan: The Pro plan is designed for larger businesses with over 500 contacts. This plan includes all the features of the Growth plan, as well as additional features like custom reporting, integration, and priority support. The Pro plan starts at $45/month.

Factors to Consider When Choosing a Plan

When deciding which Klaviyo plan is best for your e-commerce business, there are a few factors to consider:

1. Number of Contacts: The number of contacts you have will determine which plan is right for you. If you have fewer than 250 contacts, the Free plan may be sufficient. If you have more than 500 contacts, the Pro plan is likely the best option.

2. Features Needed: Consider the features that are most important to your e-commerce business. If you need advanced features like predictive analytics and SMS marketing, you may want to opt for the Growth or Pro plan.

3. Budget: Take into account your budget when selecting a plan. While the Free plan is a great option for businesses just starting out, the Growth and Pro plans offer more advanced features for businesses willing to invest in their email marketing strategy.

Ultimately, the best Klaviyo pricing plan for your e-commerce business will depend on your specific needs and budget. Take the time to carefully evaluate your options and choose a plan that aligns with your goals and objectives.


Understanding Klaviyo's pricing is essential for e-commerce businesses looking to leverage its powerful email marketing capabilities. By considering factors such as the number of contacts, features needed, and budget, you can select the plan that best suits your business.

Whether you choose the Free plan for basic email marketing needs or the Pro plan for advanced features, Klaviyo offers a range of pricing plans to accommodate businesses of all sizes. Invest in the right plan for your e-commerce business and watch as your email marketing efforts drive sales and customer engagement.

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