Unpacking Klaviyo Pricing: What You Need to Know Before You Sign Up

is a popular platform that promises to help businesses of all sizes build stronger relationships with their customers through personalized email and . However, one aspect of Klaviyo that can be confusing for new users is its structure. Before you up for Klaviyo, it's important to understand what you're getting into and how much it will cost.

Klaviyo offers a flexible pricing structure that is based on the number of contacts in your account. Contacts are defined as unique email addresses or phone numbers that you have collected through your marketing efforts. Klaviyo also takes into account the number of emails you send per month, so you'll want to keep track of both metrics to ensure you're on the right plan for your needs.

Klaviyo's pricing plans range from free for accounts with up to 250 contacts and 500 email sends per month, all the way up to custom pricing for accounts with over 150,000 contacts. The free plan is a good option for small businesses or those just getting started with email marketing, but keep in mind that it does come with some limitations, such as Klaviyo branding on your emails and a stamp on the number of email sends.

For larger businesses or those with more advanced marketing needs, Klaviyo's paid plans offer more features and functionality. The pricing for these plans starts at $20 per month for up to 500 contacts and 500 email sends, and goes up from there based on the number of contacts and email sends you require. Paid plans also come with additional features such as A/B testing, advanced segmentation, and access to Klaviyo's customer support team.

It's worth noting that Klaviyo also charges based on the number of SMS you send, so if you plan to incorporate texting into your marketing strategy, you'll need to budget for those message costs as well.

In addition to the monthly subscription fees, Klaviyo also charges for any overages you may incur. If you exceed the number of contacts or email sends included in your plan, you will be charged an additional fee based on the number of overages.

Before you sign up for Klaviyo, it's important to carefully consider your needs and budget. Take the time to estimate how many contacts you have or plan to have in the near future, as well as how many emails and SMS messages you anticipate sending each month. This will help you choose the right plan for your and avoid any unexpected costs.

Overall, Klaviyo can be a powerful tool for businesses looking to strengthen their customer relationships and drive sales through personalized marketing campaigns. By understanding the pricing structure and choosing the right plan for your needs, you can make the most of this platform and see a positive return on your investment.

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